Privacy Policy

1. Controller and scope

Avently ("we", "us", "our") is the data controller in respect of personal data we collect through our website and booking platform (the "Service"). This Privacy Policy describes what data we collect, how we use it, who we share it with, and your rights. By using the Service you accept these practices. If you do not agree, do not use the Service.

2. Data we collect

We may collect: name, email address, phone number, postcode or location; payment and booking details (including event details and amounts); communications with us or other users; profile information (for performers: stage name, bio, images, availability, travel radius); support and contact form submissions; and technical data such as IP address, device type and usage information. We may also receive data from payment processors and other service providers.

3. How we use your data

We use the data we collect to provide and improve our Service; to process bookings and payments; to communicate with you; to personalise your experience; for marketing and analytics; to comply with legal obligations; and for any other purpose necessary or appropriate in connection with our business. We may use your data in any manner that supports the delivery, development and promotion of our services and the lawful operation of our business, including sharing with service providers, partners or affiliates where we consider it appropriate.

4. Sharing of data

We may share your data with performers or customers to fulfil bookings; with payment processors and other service providers; with analytics and marketing partners; and where required by law. We may also share data with third parties for business purposes including marketing and research, where permitted by law.

5. Cookies and retention

We use cookies and similar technologies to operate the site and analyse usage. We retain your data for as long as your account is active and for a reasonable period thereafter for legal and business purposes. We may retain anonymised data indefinitely.

6. Your rights

Depending on your location, you may have rights to access, rectify, erase, restrict processing, object to processing or data portability. To exercise these or for privacy questions, contact us via our Support page. We will respond in accordance with applicable law. You may have the right to lodge a complaint with a supervisory authority. We may need to retain certain data where required by law or for legitimate business purposes.

7. Security and changes

We implement appropriate technical and organisational measures to protect your data. No transmission over the internet is completely secure. We may update this Privacy Policy from time to time; the updated version will be posted on this page with a revised "Last updated" date. Your continued use of the Service after changes constitutes acceptance.

8. Contact

For questions about this Privacy Policy or our use of your data, contact us via our Support page.